-A Shallow Talk on Ad Player’s Brand Deficiency

Seen from the present stage, network advertising player market is quite disordered. There are many network advertising player producers, according to an uncompleted data statistics, only in Guangdong province, there are more than 1000 network advertising player producers, among which 80% are existed in the mode of individual workshop with almost 500 thousands registered capital. Depending on several big deals, a few of them can operate with slightly large scale, although they have laida solid foundation, but fail to move forward since they stop operating their own brand. Go into its reasons, domestic enterprises center on producing and manufacturing, their experiences on brand operating are little and they hesitate to create new brand. Most of the small scale enterprises are short line management; some are because of lack of ability to expanse, let alone market famous brand to grab resources.

It proves that brand deficiency on network advertising player market is very serious, there is no desirable brand for customers, when customers come to consult, they will usually ask such questions like “how is your product” and “I know little about ad player”. From this point we can easily draw the conclusion that customers don’t have deep ideas on network advertising player , let alone brand concept. Without guidance of brand concept, the destructive price competition will have great effects on development of the whole industry.

The circulating speed of network advertising player is between IT consumption articles and professional products. Compared with professional product, network advertising player circulates faster, but slower than IT consumption articles. Among all the users, middle and high level users usually hold fixed loyalty, since low-level users pay more attention to the price; their loyalty is not so stable.

From the customers' perspective, Producer of show-right now attaches importance to their needs of appearance and quality. Visual design shows its super quality while good quality frees the customers from after-service worries for network advertising player not a frequently changed product. As for the brand itself, it produces more profit since it gains stronger sense of trust from the clients by their recognition of its appearance. What’s more, a great deal of maintenance cost will be saved without quality problems. Therefore, more profits come.

In a word, a leading brand in the market of network advertising player is necessary; producers should make use of various recourses to create valuable brands for customers.

A Shallow Talk on Ad Player’s Brand Deficiency

Sophie

Wisely

Michelle

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	Company News Global News Articles Tel: 020-85652419 Fax: 020-38674918		A Shallow Talk on Ad Player’s Brand Deficiency Addtime:2011-12-09 Editor:-Michelle - Seen from the present stage, network advertising player market is quite disordered. There are many network advertising player producers, according to an uncompleted data statistics, only in Guangdong province, there are more than 1000 network advertising player producers, among which 80% are existed in the mode of individual workshop with almost 500 thousands registered capital. Depending on several big deals, a few of them can operate with slightly large scale, although they have laida solid foundation, but fail to move forward since they stop operating their own brand. Go into its reasons, domestic enterprises center on producing and manufacturing, their experiences on brand operating are little and they hesitate to create new brand. Most of the small scale enterprises are short line management; some are because of lack of ability to expanse, let alone market famous brand to grab resources. It proves that brand deficiency on network advertising player market is very serious, there is no desirable brand for customers, when customers come to consult, they will usually ask such questions like “how is your product” and “I know little about ad player”. From this point we can easily draw the conclusion that customers don’t have deep ideas on network advertising player , let alone brand concept. Without guidance of brand concept, the destructive price competition will have great effects on development of the whole industry. The circulating speed of network advertising player is between IT consumption articles and professional products. Compared with professional product, network advertising player circulates faster, but slower than IT consumption articles. Among all the users, middle and high level users usually hold fixed loyalty, since low-level users pay more attention to the price; their loyalty is not so stable. From the customers' perspective, Producer of show-right now attaches importance to their needs of appearance and quality. Visual design shows its super quality while good quality frees the customers from after-service worries for network advertising player not a frequently changed product. As for the brand itself, it produces more profit since it gains stronger sense of trust from the clients by their recognition of its appearance. What’s more, a great deal of maintenance cost will be saved without quality problems. Therefore, more profits come. In a word, a leading brand in the market of network advertising player is necessary; producers should make use of various recourses to create valuable brands for customers.