-The widespread application of interactive share ，digit bulletin prospect is considerable

Digit bulletin is called the fifth big media, is only inferior to the plane, the television, the broadcast, the network, the biggest characteristic is broadcasts the state narrowly, may make the content based on the user’s demand, Seeing from the functionality, the early digit bulletin function comparatively only uses for to broadcast the animation, the movie, the picture wheel to broadcast, or the substitution in the past by the artificial plan and printing playbill DM primarily, at present digital bulletin only carries on the unidirectional information transmission, if according to the network concept, is the so-called Web 1.0 times.

In the Web 1.0 times, the network is only a unidirectional transmission information platform, is responsible for the content supply and the website maintenance work by the website operator, the user (i.e. net friend) can only glance over and receive the information, afterward Flicker, websites and so on Wiki hundred branches cause the upsurge, the Web 2.0 concepts arise at the historic moment, this time's website operator only responsibly provides with maintains the platform, together unites efforts as for the content by the net friend the manufacture, therefore, the information class turns from one way to bidirectional, the user also had the right to decide the content.

Interaction and sharing are important spirits in the Web 2.0 time, is also the important element of new generation digit bulletin, passing uses the digital bulletin for the unidirectional transmission information, does not need the too complex hardware construction, usually a LCD screen adds on the CD player are enough, but recent years, IT technology change digit bulletin system construction, and conformity more and more peripheral installments, for example: Touches controls the kneading board, the camera, the scanner, the bar code or the RFID read…And so on, lets the digital bulletin have the bidirectional interactive function, also stimulates the application and business model another kind of ponder.

from unidirectional to bidirectional, digital bulletin information class direction change, although is not look like Web 2.0, lets the viewer have the content edition authority, but to the owner and the viewer, is one kind of brand-new experience, the owner (usually is enterprise) by the interactive type digit bulletin input device, produced with the user has linked directly, for example: Design interaction game, when after the viewer overcomes an obstacle successfully, leaves an entity on the series printing to give a discount the ticket, perhaps by way of 2.5G, the 3G network transmits in viewer's handset, lets the viewer hold this hypothesized to give a discount to expend the ticket to the neighbor shop owner, but viewer while with digital bulletin interaction, also possibly attracted the passing by populace's vision and focuses in this, achieved the marketing effect smoothly.

In the past, the enterprise apply digit bulletin was mostly to propagandize some activities or the promotion news, actually easy to receive the unidirectional transmission information, the content insufficiently appealing factor influence, caused the result to be limited, now after adding interaction function, will have considerable help regarding the transmission commodity promotion news, in the future, will coordinate the kneading board price to slide to, the network environment forming, as well as the convenience management platform and so on three big condition holds, will have more and more enterprises to accept the application pattern. of interactive type digit bulletin.

Key words: digital bulletin, digital signage, network advertising player, the LCD display monitor, the digital bulletin application, the interactive selection and broadcast system, multimedia information release system, bidirectional interaction, digital media advertising

The widespread application of interactive share ，digit bulletin prospect is considerable

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	Company News Global News Articles Tel: 020-85652419 Fax: 020-38674918		The widespread application of interactive share ，digit bulletin prospect is considerable Addtime:2011-07-18 Editor:- - Digit bulletin is called the fifth big media, is only inferior to the plane, the television, the broadcast, the network, the biggest characteristic is broadcasts the state narrowly, may make the content based on the user’s demand, Seeing from the functionality, the early digit bulletin function comparatively only uses for to broadcast the animation, the movie, the picture wheel to broadcast, or the substitution in the past by the artificial plan and printing playbill DM primarily, at present digital bulletin only carries on the unidirectional information transmission, if according to the network concept, is the so-called Web 1.0 times. In the Web 1.0 times, the network is only a unidirectional transmission information platform, is responsible for the content supply and the website maintenance work by the website operator, the user (i.e. net friend) can only glance over and receive the information, afterward Flicker, websites and so on Wiki hundred branches cause the upsurge, the Web 2.0 concepts arise at the historic moment, this time's website operator only responsibly provides with maintains the platform, together unites efforts as for the content by the net friend the manufacture, therefore, the information class turns from one way to bidirectional, the user also had the right to decide the content. Interaction and sharing are important spirits in the Web 2.0 time, is also the important element of new generation digit bulletin, passing uses the digital bulletin for the unidirectional transmission information, does not need the too complex hardware construction, usually a LCD screen adds on the CD player are enough, but recent years, IT technology change digit bulletin system construction, and conformity more and more peripheral installments, for example: Touches controls the kneading board, the camera, the scanner, the bar code or the RFID read…And so on, lets the digital bulletin have the bidirectional interactive function, also stimulates the application and business model another kind of ponder. from unidirectional to bidirectional, digital bulletin information class direction change, although is not look like Web 2.0, lets the viewer have the content edition authority, but to the owner and the viewer, is one kind of brand-new experience, the owner (usually is enterprise) by the interactive type digit bulletin input device, produced with the user has linked directly, for example: Design interaction game, when after the viewer overcomes an obstacle successfully, leaves an entity on the series printing to give a discount the ticket, perhaps by way of 2.5G, the 3G network transmits in viewer's handset, lets the viewer hold this hypothesized to give a discount to expend the ticket to the neighbor shop owner, but viewer while with digital bulletin interaction, also possibly attracted the passing by populace's vision and focuses in this, achieved the marketing effect smoothly. In the past, the enterprise apply digit bulletin was mostly to propagandize some activities or the promotion news, actually easy to receive the unidirectional transmission information, the content insufficiently appealing factor influence, caused the result to be limited, now after adding interaction function, will have considerable help regarding the transmission commodity promotion news, in the future, will coordinate the kneading board price to slide to, the network environment forming, as well as the convenience management platform and so on three big condition holds, will have more and more enterprises to accept the application pattern. of interactive type digit bulletin. Key words: digital bulletin, digital signage, network advertising player, the LCD display monitor, the digital bulletin application, the interactive selection and broadcast system, multimedia information release system, bidirectional interaction, digital media advertising