| www.sharp-i.net |
|
|||||||
|
![]() |
|||
|
|
User experience ,change digital and sign futureAddtime:2011-07-21 Editor:-In 2005,News Crop tookover Myspace with $580 million .Six years later, MySpace was sold out at a very low price of 35 million,MySpace’s market value shrinked near 94% in six years.What makes the once internet pet become“the pages of history”?Someone says that since Murdoch and MySpace hand in hand,it seemed that he had lost the game.In fact,in the final analysis,it is the failure of operating MySpace, maybe there are many reasons, but the most important point is the lack of caring for user as core conception. The destiny of MySpace may not come to the end so far,,but this case clearly tells us that the rapid advance of technology, inconstant behaviour of users and public concern together will be an active combination.Once the users who gathered togrther in this platform will be gone one day if you are too proud of neglecting user experience.The new generation of social networking makes openness,win-win,user relationship become new gene of internet,and user experience becomes the important point of nugget for each field. Digital sign market is in the ascendant as a main product of man-machine interaction,user-centered design and people first has been paid moere and more attntion,whether usre experience is excellent or not has been the most important factor to judge if the digital signage has commercial value,promoting user experience becomes one of the necessary problem in digital signage industry. Setting up core conception of user experience first User experience is psychological feeling established by users in system interface,function,readability of relevant information, operating convenience,interaction,programme effects,etc, during the process of using digital signage.Digital signage is powerful weapon to help users solve problems as marketing tool of information spreading, favourable user experience can increase users’ investment return and brand loyalty,which can achive win-win situation of brand and users. The emphasis on user experience needs to be improved in the entire digital signage industry,although it has more and more been mentioned.A portion of user demands and experience always be forgotten or neglected factor which may become the key to determine the success or failure of an enterprise. As digital signage manufacturers, it may need more technical support and funds to increase anyone function and provide optimized user experience,although the improvement of user experience will add operating costs, only by improving customer satisfaction,setting up core conception of user experience fist, can we keep customers and cultivate consumer loyalty and finally win the market. This is also the necessity of forward expansion and promotion for digital signage market. As the leader manufacturer of digital signage ,Guangzhou Sharpeye keeps up with times, abides by the product conception of user experience first,promises best products to customers,provides most valuable solutions to users. Guangzhou Sharpeye insist on combination of advanced technology and excellent user experience , which was strongly welcomed in the markets and achieved big success in this field. User-centered, promoting user experience .User experience is purely subjective feeling which is established by users during the process of using products, although it has strong subjectivity, but not without regulations.Products segmentation and differentiation have become the most powerful competition to brand building in today’s world with industry development yet to mature. As solution provider of digital signage, the essence of products segmentation is built from customers segmentation, grasping customer requirement is grasping the substance of user experience, and at the same time mastering the most powerful competitive factor. Undestanding users The main point of user experience is understanding customers.The understanding of customer demand is cornerstone of products function design for digital signage enterprise.Only emphasis on user experience, can the user-centered design conception come ture. Guangzhou Sharpeye concentrates on customers’ thoughts and demands in product research , everything bases on customers, throuth user segmentation and customer requirement segmentation controling products trend, doing well on product segmentation to guide product research by demand, emphasising on the communition between products and users. Guangzhou Sharpeye praises highly on the conception of user experience first, it has an inventive mind on the understanding of users, it finds users’ real and potential demands through making users adapt to environmental change, interaction between researchers and users, user involvement from orginality’s proposal to technology research and checking. In the products design, it still remember to add futher understanding to users.Sharpeye’s products increase plenty of interactive modules for users, through users’ comment, info-communition, online service, etc, to enchance the understanding to customers, and refeed into products research to promote user experience. Brief and Professional The achievement of user experience manifest in the specific product design. Useful, convenient, artistic, interactive products often can be easier to attract users’ flavour. Digital signage system was once strongly restricted product, it needs professional staff from programming to system maintenance, many digital signage system interfaces are very complicated, function structure disordered, if not it seems inadequate to improve its profession, users are also misleaded in a long term. Simple usage becomes a big voice from industrial users with the expansion of digital signage application field and digitized generalization. Brief interface and speedy operation are necessary approaches to achieve efficient digital signage operating. Simplification is the most important step in the process of Sharpeye digital products research, it embodies all without exception to praise the conception of simpleness. To achieve the goal of simpleness, Sharpeye particularly emphasize on creation and innovation at development stage as well as system upgrade. Under the guidence of this conception, the users of Sharpeye can fulfil the function they want with clicking the mouse. The operation of AMS multi-media information distribution system is pretty simple and doesn’t need professional staff, commen office staff who is able to use word procedure can use any format of video, webpage, audio, flash animation, image, subtitle to program, which makes marketing publicist not puzzled by complex software system and realease their boundless innovation and potential. Pay attention to details Detail is the key of the success. As a whole, paying attention to small details is very important although not all users care every detail. Paying attention to details can help to find products even without some functions which can be still normally used and larger expansion space as well as more values to customers in the network age with technology changes quickly. Guangzhou Sharpeye pays close attention to details , every new type of product must pass many narrow tests even after launching the products, Sharpeye promises best products to customers , even tiny detail means an upgrade of products. Super expected surprise Customer demand is changing all the time. Providing the best user experience needs to consider both today and future. We not only need to follow users but also walk ahead of users and give more they want as solution provider. Sharpeye depends on controlling market and skillful, solid technical strength, caring for users and increasing more functions for them when providing them most needed products, which not noly make customers can use effectively but also exceed users’ expectation, and bring them more surprises as well as super expected values. Business opportunities brought by paying attention to user experience in networking products market have appeared day by day with higher and higher degree of networking socialization. Digital signage market own wide development space, networking, openess also gradually become industeial main stream, user experience must paly an important role in the future development. As the leader manufacturer of digital signage, Guangzhou Sharpeye abidies by user experience first and user-centered, understanding users, providing users with best products and experience, which sufficiently accepted by market. This action setted a benchmark for digital signage industry, which is important to the development of “caring for people” for China digital signage.
|
||||
![]() |
2th Floor, 11th East building, Huangzhou Industrial Park,Chebei Road, Tinahe District,Guangzhou |