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Operators 3 G network multimedia information release experience- 一.System Outline
Telecom operators business hall (cell phone chain supermarket) multimedia information release experience system is an integrated network multimedia information release system, mobile phones experience marketing system and pick the machine system integration system, and the system integration of every system function advantage, put the customer experience, pick machine control and networking centralized management function effective integration in the same management platform, greatly enhance the value of each system independent operation.
二. Present situation of each system
1, the networking information release system, which is used for business hall of multimedia information release, release the main content of the video, with the company image promotion product introduction, business promotion and other kinds of advertising application, as the chart:
2, the existing problems
Single machine operation
Each experience terminal independently operating system, network with the experience not centralized management and can't control management, it is impossible to unified the operation status of equipments for centralized monitoring and management.
Single machine operation Each experience terminal independently operating system, network with the experience not centralized management and can't control management, it is impossible to unified the operation status of equipments for centralized monitoring and management.
Commercial information: because the system has the information networking function, can unify the centralized management of the play, so all terminal can realize the emergency information function, such as uniform commercial promotion information, company management information, emergency information, all kinds of notices notices information, "file format can be the words, pictures, video and other kinds of format;
System interface: because the system can realize unified networking centralized management and have professional background management system, and the system can and other business system interface, so you can move do experience system integration to BOSS operation management system will be the product of experience and business promotion, for fusion to the same display terminals, increases the overall effect;
Intelligent management: terminal with automatic startup, automatically broadcast, timer switch machine, remote online upgrade of the background to the terminal management functions, monitoring terminal design unattended;
Reliable system: The terminal use embedded Linux system, Not easy get virus, crash, without having to do the copy right payment, reduce the overall cost, high reliability;
Core function:
Overall: Various kinds of mainstream media format file playback;
Unity: over the centralized and unified management, system support the company whole series of products;
Safety: management terminal, the server and terminal of the whole system encryption authentication security mechanism;
Group: the realization to the terminal of the division, group, classification management mode;
Timing: by making the timing of broadcast and download time real-time play, set the broadcast plan;
Monitor: terminal online monitoring and management functions, to realize the remote switch machine, upgrades, files deleted
Flexible: any planning screen layout, the mouse any drag screen mode, full screen or points of points screen Settings;
Distribution: support the terminal play different content;
Expansion: support FLASH animation, HTML web pages and based on the ASP/web/JAVA application process; the JSP
Access: support touch inquires the system access.
2, experience system and pick machine system
Along with the development of the communication technology, 3 G technology will speed up the popularization, there will be more users buy 3 G phones, but many 3 G business a lot of customers, the company is not familiar with many communication in urgent need of a kind of demonstration system to demonstrate various 3 G business and new business information to attract customer needs.
Business hall is the main service window foreign operators, is also show strength and enterprise image operators important channel, so in operators in the postal service hall of mobile retail design of area follow the operators of the unified standards and postal service hall specification requirements, will the value concept of itself to operators consistent format to the customer. And because the phone is no longer as communication tools, carrying all operators data business, value-added business, how to let the customer good experience these business of mobile retail area is the key design and the reformation;
First and last ,existing business hall to 3 G business marketing support is insufficient, reflects in:
1. The lack of effective custom terminal sales tools and methods;
2. The mobile phone handset value-added terminal and business sales correlation is not high, not provide the "one-stop" work style service experience;
3. Customers on the business hall 3 G business experience are not strong, awareness is not high,
4. Data show business is not enough vivid display information, rather than in the transport of experience;
5. The existing shop assistant’s quality couldn't support 3 G business professional, diversified service requirements
6. Terminal counter display is too closed, lie down on the counter, in computers lack of communication;
The experience marketing system (including pick machine system) design and installation
In the following operators based on the postal service hall whole design style, and take into full consideration the space of the postal service hall, the environment, and the user experience for operators and other factors, provide the experience marketing system from design, manufacturing, research and development, installation services. Through the experience marketing system system to business hall 3 G experience inject vigor: 1. Fashion innovative mobile off-hook linkage experience shows; 2. 3 G mobile phone and closely related business show;
3. To bring customers more intuitive 3 G business experience;
4. Customers click experience touch terminal easily finish 3 G business order and opening;
5. Operators business hall marketing operation platform;
6. Customer self-service, independent experience and choose products;
Operators business image display Operato3 G era, data business is to expand the operators of key areas. In video ads, Flash system, games, quizzes, simple interactive form to introduce all kinds of data, business operators of value-added service purposes, let the customer to understand 3 G business to their own value and the positive influence of life after sales to.rs business image display
The choice of value-added services, package combination, image display, sales, download and billing
The choice of value-added services, package combination, image display, sales, download and billing
The system provide all kinds of packages combination of operators of visual contrast, let users from dazzling package combination freed, for users to customize the most suitable operators package combination. The system to provide the rich data business and value-added service for users to order, all kinds of data and value-added business with Flash and other multimedia means to carry on the detailed introduction, so that users directly know use methods. At the same time provide and the operators of the system, and realize the BOSS interface users download, purchase, billing services. Members, integral and customer loyalty management
Today, customers have more choice, they hard to reach the option, difficult to win, and it is hard to keep; If they are experiencing choice, consistency and convenience can't reach its anticipated, so they are more likely to turn to other operators business. If can realize more customer loyalty, the enterprise will be able to get an extremely rich economic returns and of inestimable value.
Through the experience marketing system for the user to provide expert, improve telecommunication service customer service satisfaction; Through our member, integral and customer loyalty management solutions, help operators improve customer loyalty.
Data mining and data marketing
The user through pick machine system, text messaging, E-mail, web, telephone, the channel such as postal service hall operators and interactive process in the system has the complete record. Through to the customer behavior analysis, and may according to the product quantity dig out the click of interest to users of the product or service, and through the accumulation and analysis can understand customer's consumption behavior, and for customer care and data provide support marketing.
More projects: Industrial park multimedia information release system solutions Big screen joining together digital signage system solutions
Mall interactive information publishing system platform IAMS solutions
Can't unified management operation
The whole 3 G experience the operation of the system the purpose is to enhance the user can better experience 3 G function, therefore in the experience is based on the core of the 3 G network applications to outstanding expression, general experience system is only the interface of the cellular phone and basic functions of the simulation demonstrating, not formed a can management, operational, can control the management experience of two-way platform.
三. integration system and function advantage Support 3G network: TD-SCDMA/ WCDMA /cdma evdo
3 G business experience content: video call demo (real experience) / mobile phone newspaper/wap experience/mobile phone map/MMS/voice experience/listen/download bell
Multimedia business experience/latest business introduced/mobile global eyes experience (telecommunications) / cell phone email (139 E-mail, 189 mailbox)
The ball eye experience (telecommunications) / cell phone email (139 E-mail, 189 mailbox)
Interactive way: touch screen operation + 32/42 inch widescreen hd experience;Ø
Network management: can centralized monitoring all equipment operation state, centralized management all equipments;
Switching function: It is working in the information release state when no one use it, release products advertising, enterprise publicity, business promotion, and all kinds of file formats, when someone touches ,automatic jump to experience system interface, touch after the completion of the auto recovery to advertising publishing state, maximum efficiency make good use of touch terminal equipment;
screen division: information release system can be divided into any screen regions, can independence display different content, support video, pictures, text, flash, HTML page, etc various media file will be the whole display interface, the more colorful;
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2nd Floor, 11th East building, Huangzhou Industrial Park,Chebei Road, Tianhe District,Guangzhou |