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 Shopping center interactive information release system platform IAMS solutionEnterprise product after the research, development, production, advertising, transportation and so on , finally displayed in the supermarket shelves, waiting to be choosen and bought by consumers. The purchase of the average consumer choice is often compulsive purchase, so the sales promotion in the shopping mall is is the key product competition of the enterprise, also is the final link of tie.As for super market, expanding at the same time, through the clever teaming up the goods for the fully managed to put, and the shop assistant human service, etc., are for stimulating consumer consumption desire, thus effectively improve sales.The popular TV shopping channel is able to produce the huge economic efficiency, fully because manufacturers prior crafted a set of information is huge, and the extremely rich fans that power, rich meticulous and other products, by repeatedly broadcast propaganda programs, greatly stimulate people's desire for consumption. The promotion effect is better than promotion sales. Interactive multi-media information release system, absolutely can play a "store performing" the good results of television.Digital media information release system platform, is a new public information release platform. With the help of the platform, management personnel in the information center can make good in all kinds of material (text, images, sound, video, etc), through the network transmission to any place beforehand, through the good display installed end liquid crystal display/big TV screens, etc), the rich broadcast out way.Compared with the past means of publicity, "digital media information release system" realize the information release of unification management, information transfer quick, convenient, various flexible display effect, rich stronger appeal. Various promotional advertising information in time and perspectives, release, is always attached great importance to the management of the means of sales promotion..Because in the information society, just give consumers to product level services have not mainstream, all kinds of lead stretched out the value-added service gradually become meet the spirit of "god" magic weapon. Business advertising also from the beginning of the "product + contact 'propaganda for development today of integrated marketing brand publicity, all kinds of business field has walked out of a relatively normal mature brand management path. At present, the frequently-used promotion modes including plane and electronic media advertising, outdoor advertising, POP advertising, network media advertising, DM, public activities, sales promotion etc and the comprehensive application of these modes. They have both advantages and disadvantages. Some in the win of information content, some information with the advantage in time, some of the upper hand on the vision, but not good enough.
Business, advertising are looking for quick winning the propaganda, no doubt, video media advertisement carrier is regarded as the way of traditional media added, with its media "pervasive" transmission spirit and the optimization of the resources in place to audience philosophy won the "sixth media" .Points of the new media is the media telecom, office buildings and be able to occupy wealth creation myth.
Mall supermarket as poured concentrated public has the area of coverage on the scale of the management advantage, its huge media value and the effect of advertisement is being people gradually found and mining.ry name.However the existing LCD TV ads are common management, information content and inconvenience less spread targeted issues , in this situation, based on the super LCD TV network business advertising is multimedia information release system for the business of super advertisement broadcasting upstarts. Interactive multimedia information release system for high density shopping is the demand and characteristics of regional, set up shop supermarket LCD TV advertising market ends, fully reduce unnecessary net advertising waste and marketing costs.
Current situation and application analysis 2 Hoisting large size of LCD TV at the mall and public areas This kind of vedio teminal is mainly used for the daily property management mall notice information, terminal boot automatically after login to management system management system, from automatic download the new broadcast of template, program and the contents of the programme, and start according to the automatic cycle broadcast program arrangement, management system can and the third party business processing system docking.
Through consultation, good business communication interface real-time access business data (such as product catalogue, service show of material, the latest price, and so on) and through the Internet distributed to each terminal and through various forms (subtitles, video, pictures, animations) on the air. 3.Merchant desktop type touch inquires all in one. Merchant terminal is mainly placed in different their on the counter, through the mall network access to the management system, the terminal by mall can be unified management and merchants to manage two ways and merchants can according to their own sales of goods characteristics and different style called for the release of their products promotion information, can realize the touch of customers by the public inquiry function, the businessman can planning or by the mall is responsible for establishing touch inquires the content for clients, backstage, product information query functions. 4.The lobby or outdoor large size full-color LED display terminal
Using a full-color LED display is mainly to reflect the whole shop bright spot, because the big size full-color LED with bright color, high brightness, visible distance is very suitable for outdoor display characteristics of use, can by playing terminal access network realization backstage centralized and unified management function.
Terminal display interface reference ( with touch enquiry function)
Terminal display can be roughly divided into four or more, can according to demand specific area, which is the custom video area, vice video area, value-added service and menu functional areas.
When no one in operating, the video area according to the schedule of the will play advertisement, video, pictures, etc. If anyone interaction, operation menu content will display in the main screen, and the main screen display content automatically transfer to vice screen area play. When unattended operation more than 10 s (this time can set), the main screen area will automatically cut back to play the original video content.
Deputy video area in the operation without regard to broadcast channel distributor, commercial network of making advertising, video, pictures, etc. The contents of the programme. In some, the main screen area operation there is content to play vice screen area transfer. When unattended operation more than 10 s (this time can set), vice screen area cut back to the original picture automatic play content.
Value-added service area and menu function area through the menu bar click to various value-added services to realize the operation.
In the value-added service area can add all kinds of enquiry function key,can realize to malls, such as hotel, entertainment, etc. Various kinds of services and products, the inquires query formation and customer interaction interface
Basic functional description: Advertising vedio can be played in the main area and vice area, support vedio file including MPEG1 / MPEG2 / MPEG4 / AVI / VOB / WMV / DIVX / MOV，pictures，flash.
Advertising vedio play
Vedio on demand Vedio on demand means user can click menu function area or menu of added-value service area and enter into the relative page to play the vedio
Streaming media play Streaming media play support agreement including HTTP / UDP / FTP / RTP / RTSP / MMS.
Self-service reservation System can be through the value-added service area or menu function into automated reservation of embedded page, users click on into the book page after all reservation can operate all kinds of reservation business.
Self-service payment System can be through the value-added service area or menu function into the page automatic payment embedded, users click entered pay page can operate all kinds of business.f-service payment
Informaiton inquiry System can be through the value-added service area or menu function into information page embedded, users click into the information can operate various business queries. Management platform function description The system can set the area location of main area and vice area , and can modify the display page of terminal system. Can edit the video content , play time, time slot and so on parameters.
The system can calculate users click information , including the system of frequency, the number of times users click on a variety of services, etc. When the terminal doesn’t connect to the network, the system can pass in terminal with a playlist content USB , and then in the terminal choose USB broadcast way, they can then play offline.
Audit broadcast conten Only has the audit jurisdiction users are able to implement this function. The system can broadcast advertising to review management, including advertising video play time, the content of the playlist of audit, and only after audit playlist can be released to the terminal. The play list after system audit, at the same time after released to have been connected to the terminal server. Management only need to choose to send the user of the terminal and the corresponding play lists, released to play content.
Spot play content If there is the major events need immediate play, management user can broadcast the video content. When interrupted time is up, the system and will play the content before interrupted.
User management User management module is system from the customer management Angle, according to the user, the roles of the level of different management mode distribution rights and the distribution of terminal management, only authorized users by user name and password can login the systems and use the management software.
Source management Resource management function mainly realize the release system release of media format file transmission, one is management to the server from the upload, the other is from other FTP server get download file to the management to release to playing terminal and the display screen. Terminal management Terminal management function module mainly realizes in file release to playing terminal control and management, including the same system in different display equipment types of setting management, can with the means to realize the terminal of synchronous and asynchronous play. System advantage 1.The system network architecture is flexible for lans and wans, etc. Various kinds of IP network, the management of terminal server, the centralized management way, networking simple, extensible, support the province or the unified management. 3.Management end run on Windows platform, playing terminal embedded Linux platform, with good stability, high reliability, not easy poisoning and crash. 5.The system with strong expansion of software and hardware has the good scalability, can meet the future portfolio and the growing demand for the application, and can increase in new business, new functions smoothly, do not affect upgrade the normal use of existing business. Mainly embodied in the following aspects: Remote control mainly through the management software to realize remote terminal of the timing boot shutdown, restart, volume control, terminal of the resolution, online upgrade and other network function. 2) Terminal software platform:This system by the end of the independent development of completely embedded Linux operating system, the application of the terminal of strong software function, can support as mentioned above the various file format, software structure and function of the terminal is the system of the core and key future upgrades, is think whether can increase new future system function. Since the system terminal software support embedded browser function, not only support HTML pages of documents, but also play support the asp/web based on JSP/Java/XML, etc. Various kinds of applications for the future, increase the new function expansion new business is a must, if increase message queue, interactive platform growl system, interactive games, such as interactive applications needs a good middleware platform, if no ready-made middleware platform is not truly smooth upgrade, new business, and to increase the capacity of the new function. 3）The bottom agreement platform: The system at present supporHTTP/UDP/FTP/RTP/RTSP/MMS and so on main stream application agreement, Agreement on future support is also applied to upgrade and new increase the security system at present, business has support live streaming media function, such as based on the network should be increased to the future and the application of streaming media, the agreement support is essential. 6.Through the template function, users can customize create templates, any position to create regional, size to arbitrarily regulate, and realize the points screen, like editing as simple PPT, flexible layout, the mouse drag add file editor interface, easy to use, friendly interface, strong interactivity. 7. Rotating output (16:9, support for "3:4) mode,,, support various resolution optional: The output level are frequently used mode is showing the way, can satisfy general users in a display device division various region shows the different content needs.But the screen layout is not enough, and the user's flexible limited use, in a display device the size of the file format and the limitation of the output level in certain areas under the mode of the range is too small, cause visual effect is poor, see not clear content and so on.This will influence the release system, and the effect of vertical output or rotating output model can increase the flexibility of screen layout, expand the scope of the facts, that area when scrolling text, product description, business introduction, business information and so on the show.Because more, in horizontal column under the mode of the word that is very small, see not clear experience, change vertical mode, because after that the expansion of scope, can magnify the font, make whole show UI effect is clear. And according to the needs of the user in the management can choose output mode.This system support 800 x 600, 1024 x 768, 1280 x 1600, 1920 x 1080 resolution, etc various can be compatible with old display equipment and compatibility update display device, save investment. Backstage access means the system using a WEB dynamic WEB server, dynamic the cost of getting customers material generate a dynamic WEB pages, in a region of the terminal browser load the page, present to the users.
Front desk access method means in hardware configuration similar flat, terminal transformation of the system installation costs terminal, in order to achieve the purpose of unified access, as shown in figure: No backend database access This access, because the most independent third party system does not provide any interface, also cannot provide the page to the terminal display, it is this time of need to use the database temporary data. This system provides a MYSQL database and data table for third party system, the third party to write need to display the system as long as content to the database, the system of automatic inquires WEB server and to create change data dynamic WEB URL to the terminal, the output present. Backstage access Front desk access No backend database access Current situation analysis and development direction
As audience eye densely populated, malls, and the supermarket this early video mecca outdoor advertising business media business that look good.In the media business in the development of its own territory, more on the lease of the businessman is the resources to expand, and stores to see their "idle" resources can create benefit, the nature, have them out to "buy" idle resources, but just think, now that the media business use of the biggest resource is widely distributed, population concentration of resources, and those who are considering brand publicity but also have many points of the chain, consider how use of their advantages resources to achieve brand publicity, the purpose of sales promotion.
By contrast, the field leased to the media for instant effect manufacturer and obtained the development of the enterprise for a long time and interest some sesame seeds and watermelon difference, eventually selected choose sesame or watermelon, each chain enterprise choice is no doubt about it. The reason that we suggest mall supermarket manager independent operation this advertising resources, because: 1.Store supermarket manager and advertising operators were the starting point and the problems on different standpoints, advertising operators pay more attention to advertising revenue, and store supermarket manager pay more attention to the whole store location and image.Liquid crystal advertising player fashion the perfect modelling, can fully ornament thing, especially for the environment more machine synchronous played during the render more can a powerful imposing manner, to improve the quality and grade of the store. And if it is other irrelevant advertising operators operating, consumers in psychological accept ability may reduce greatly, because they may have thought so luxury ornament this should be the responsibility of the customer sells a show, not guaranteed to others any play and they almost irrelevant ads.
2.Operators can release related information in time to the customer in order to realize immediate communication effect.LCD advertising player has update the content and copy paste function, the inside of the rapid release of information have good support role; As to the audience, they need products selling point, the function, the present price, promotion, buy point, and service information can be in time understanding to this site, a drive, instant promotion effect. 3. Avoid the sales "nag" link, effectively reduce the manpower cost.
In some stores, customers often meet some "warm" the promoters to keep "nag", so always give a person a kind of not really feeling, but not "nag" and cannot have the role of sales promotion, with a kind of beautiful now machine "speak" can not only avoid the disadvantages, still can reduce the cost of pay wages.4.Realize sell field all aspects of the win.With the telecommunications LCD advertising player, customer can get useful information in time; Product operators (advertisers) can be brand publicity, sales promotion product; For the operation of the advertising and Richard Lord, the more can the generous economic and emotional returns.Stores need timely brand publicity, can consider to use advertisement brand publicity department stores of the video is major part machine part, other manufacturers also need to brand publicity, consider using video and images on a screen, pictures used to play other factory information, so get advertising revenue source have plenty of guarantee. 5.The store manager business can build "fusion local culture", form the whole business advantage.For many lease operators, store manager is management department stores, they are willing to accept their managers to install the new media advertising for them. So, in the organization and coordination and emotional communication are to cultivate the unified enterprise culture. 6.Rely on stores information release system, can do points function area, points to the way the advertising model, the working group and through the center of the control points, can realize the city and even the whole country unified management of the network chain, sales promotion activity unified release, publicity and unified release information center control, and other functions, improve its management stores.
This case system application
With the aboved analysis,sharp-i（www.sharp-i.net,020-85652419）
interactive multimedia information release system platform is in the common information release IAMS system based on the application of specially make for the launch of the interactive multimedia information release system, this system can be integrated various application platform terminal, including ordinary LCD TV display terminals, console touch inquires the all-in-one PC terminals, touch on the desktop and various types of equipment inquires LED display, all types of display mode centralized and unified management platform to centralized network management, and different terminal type their realization of different release the function, do the initiative and interactive and operation, release:
1.At the mall public area management place, installation 19 inch touch inquires terminal all in one.Terminal through the network interface access mall LAN, automatic download and play by the uniform management system release, which includes advertising, the specific content, can provide multimedia program touch inquires the function; Allowing the public in the terminal operation and instant demand particular interest in terms of or services; Allow interactive complete information query or industry.
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