Overview
After joining the WTO China\'s financial industry is facing new opportunities and challenges. The active financial markets and the increasing types of business brings good opportunities for bank.
However, it will intensify the competition in the financial field with the opening market ,the admittance of foreign Banks and the development of international banks,it make the bank service and efficiency to get better. In addition to providing cash flow of the transaction, the largest number of services are the various forms of information transmission and foreign exchange in the face of customers at the bank. At present banks can provide an endless stream of financial information services, and how the richest, most efficient, most direct way to service the transmission of information to potential customers means that the maximum efficiency and the largest gains.
The existing bank information release system used most of the LED electronic screen mode, only through the simple caption published rates, such foreign exchange quoteprice some basic financial information, less information content, form a single cloth and a liquid crystal display as the representative of the show Terminal continuously improve performance, cost significantly reduced, will gradually replace the traditional LED electronic display.
So a new form of network-based the multimedia info publishing system --comprehensive information publishing system of bank,Through the integration system can display real-time rolling exchange rate, called the queue of information, can better meet the modern financial industry to establish a professional multimedia platform for information dissemination, information services to video, pictures, captions and web pages Various forms delivered to potential customers.
And to use the technical means for different levels, different nature, different operations were issued by the establishment of specialized information channel, will become a personalized financial information service provider.
system function
The system is based on the LAN or the Internet multimedia information delivery system that supports almost all current mainstream media file format, it allows enterprises and large organizations, operators or chain agencies including the construction of web-based video, pictures, captions, such as the Web Multimedia Information Dissemination System, to provide users with high-quality multimedia information services.
Support of the mainstream audio-video format films, advertising video playback support running on word forms of notification, of the press and on playback, multilingual support for dynamic announcements ticker and audio and video files to support the browser that can display pages of information to support a variety of pictures of all players The player, control, management approved a set of content management software to download and playback through the network, does not require manual intervention video window size of arbitrary regulation support FLASH animation pages and web-based application software can be achieved through the management of terminal the play, pause, resume and delete files and so on.
Network platform:
Can be all kinds of IP network transmission lines, including Ethernet, DDN, WLAN, ADSL, CDMA, GPRS, and so on.
System components
The system consists of streaming media file servers, systems management software and terminals pose a set-top boxes. Management software, which can be installed in a separate document on the server or a PC, responsible for the management of terminal servers and set-top boxes and video files downloaded from the player, control. For stability, and security considerations, the server system running on Linux. Control based entirely on the network, without geographical restrictions management, download distributed processing, the mainstream broadcast format.
The system consists of streaming media file servers, systems management software and terminals pose a set-top boxes. Management software, which can be installed in a separate document on the server or a PC, responsible for the management of terminal servers and set-top boxes and video files downloaded from the player, control. For stability, and security considerations, the server system running on Linux. Control based entirely on the network, without geographical restrictions management, download distributed processing, the mainstream broadcast format.
Management level and service level of upgrade
According to Sohu news channel reported on April 2, Shengshi index data Management Ltd.make a survey of 1680 customers in Beijing, Shanghai, Guangzhou, and other 10 cities.
The results showed that 78.2 percent of the customers often encountered in the queue, only 1 percent of the customers have almost no queuing ,The average waiting time is about 14 minutes. This is the economic and financial development of the financial industry to the management level and service level of the higher demands,the multimedia information systems of commercial network is web-based control and management, information dissemination and integration of resources, large-screen multi-point output in a message issued by the platform, banks can own image, knowledge of financial products, funds rate, business needs, such as a circular notice released Information to video,pictures, subtitles, flash animation, web and other files released to the business Chamber of all audiences, this will facilitate the management level and the level of services greatly。
Upgrade Brand and image
The financial industry faces intense competition in the market, not limited to the domestic industry with the competition between, like HSBC, Standard Chartered, this flowering of the world\'s top banks have access to domestic and conduct related business,the intensified competition in the market demands more financial enterprises to enhance their brand and image, customers in the image of network multimedia info publishing system will allow business customers in the office of queuing accept the financial knowledge of the re-education ， receive training in financial products, foreign exchange rate premium , business notice at the same time, not only to kill the queue waiting time for customers, can also promote new business, through the details of the changes to enhance their brand and image virtually.
Develop new markets and enhance business
In the financial sector, the level of service and brand image is essential for business expansion, after the information publishing system platform is established,it\'s able to handle business services clients in the office,this is raising the level of services and enhance the image for customers,so that has a good help with the market expansion and upgrading business.
Ad Revenue
The establishment of such a multi-media information publishing release system, the biggest beneficiary is advertising operators, the financial sector is a professional market, and has a huge customer base,it\'s more pertinence that through the system enterprises to broadcast their own business advertising,if we can make use of the information release platform play other related products for the advertising business, advertising can also get high income, also has created the economic efficiency for community.
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